Amara (Beats Collaboration)

INSPIRATION FROM THE PAST THAT BOLDLY SHAPES THE FUTURE

 

 
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PROJECT DESIGN CHALLENGE

Client - Beats by Dr. Dre
-Branding Headphones with a cause, enabling them to be different from the rest -30 second brand teaser
-Creating three headphones within the brand, each with a story

BRAND MISSION

- We are partnering with the UN women to bring education to young girls in India, Columbia & Kenya. 50% of the money goes to the cause.

MISSION STATEMENT

- Headphones are active tools of modern communication. Inspiring women through unheard chronicles.Telling stories through centuries from different regions to inspire women of today to account for women of future!

 

 

Process

 While concepting the logos it became clear that they had to stay within the constraints. Beats signature logo is the lower case "b" inside a circle. So I knew Circles had to be the uniting force. In these first roughs I centered the theme around the Sun Moon, and Earth. 

While concepting the logos it became clear that they had to stay within the constraints. Beats signature logo is the lower case "b" inside a circle. So I knew Circles had to be the uniting force. In these first roughs I centered the theme around the Sun Moon, and Earth. 

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Sun
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First Version

Coming with the over all look and feel of the piece proved to be the hardest but most rewarding. Trying to keep it fun and colorful but trying not to lose the audience by appearing too childish.

In our first draft we wanted to play with the shapes of the individual logos as abstract scenes.

Final